This one ingredient will change the integrity of your hair forever – but what is it?

Go from frizz to fabulous, dull to vibrant, faded to bold!

It’s amazing that one ingredient could repair your hair back to its healthiest state, isn’t it?

Especially when we decide to go blonde.

It’s common knowledge that the chemicals used in the lightening process of going blonde cause our hair a lot of damage, and not just on the outside.

When your hair is bleached, the effects of going blond go down the DNA of every hair strand.

Up until a few years ago this meant a lot of women had to sacrifice the integrity of their hair when they made the decision to lighten their natural colour.

The good news is, technology has come a long way in the last 10 years of hairdressing, especially when it comes to repairing and protecting the integrity of your hair.

No more having to sacrifice smooth healthy hair for a fabulous blonde look. No more having to sacrifice strong, flexible hair for the sake of lightening your colour.

No more sacrifice is required thanks to the magical ingredient: Bis-Aminopropyl Diglycol Dimaleate.

Yep, good old Bis-Aminopropyl Diglycol Dimaleate has been saving hair integrity since 2014 and it is here to stay!

Bis-Aminopropyl Diglycol Dimaleate made its first appearance in the famous Olaplex and has since been adapted into various hair ranges including our favourite, the Redken PH-Bonder.

What makes this single ingredient so powerful and amazing is that it is the first ingredient to penetrate the hair follicle and make its way down to the DNA structure of your hair. It literally repairs every hair strand from the inside out.

Your hair becomes stronger, more resilient, smoother and more flexible – like it would normally be in its natural state.

The best part is, you can never have TOO MUCH Bis-Aminopropyl Diglycol Dimaleate because our hair is in a constant battle with our environment, heated appliances and colouring expeditions!

The more Bis-Aminopropyl Diglycol Dimaleate the better. Your hair can never experience too much of it.

The other best part of Bis-Aminopropyl Diglycol Dimaleate is that it actually helps to enhance colour AND keep the colour looking fresher for longer – OMG right? It’s like a miracle worker!

You will find that every time you go in for a chemical treatment – namely going blonde – your stylist will always use some form of Bis-Aminopropyl Diglycol Dimaleate throughout the colouring process (they may refer to it as Olaplex). And here’s a handy tip – if your hairdresser is not talking about Olaplex when they are consulting you on going lighter, run the other way and fast!

In an age where we no longer have to sacrifice the integrity of our hair when we go blonde, why would we? And why would any professional hairdresser let you?

Now, for the most part, every hairdresser does use one of the many variations of Olaplex including Olaplex itself (we use Redken PH-Bonder) and now you can use it too!

Yep, it’s not just an in-salon treatment any more. It can now be used in your homecare products to help keep the integrity of your hair at its highest standards for longer! Just ask your stylist how you can take your Olaplex home with you.

And if you’re a Maelstrom customer (or you want to be) just mention Redken PH-Bonder next time you speak to us and we can give you more information in salon!

Leave a Comment